2019FLCMAANewspaper

Brett Morris and Ed Leonard Bridging Generations as Clubs Evolve: Innovations in Member Experience and Food & Beverage Panelists Brett Morris (GM/COO) and Edward Leonard, CMC (Director Of Culinary Operations) will discuss the operational and culinary considerations as clubs transition from the original Baby Boomer membership base to one increasingly populated by Gen X. Their presentation will consider recent shifts in club lifestyle and some of the innovations they’ve developed to address changing tastes in dining options and menu choices, member participation in sports and fitness, and the array of social events. Steve Tyink What Happened to the Rock Stars? Today BMW benchmarks against Uber, Coca-Cola against Amazon, Nike against South- west Airlines. The world is changing…fast and the Rock Stars of yesterday have lost their way. Traditional business models are no longer relevant. Very few options are left. Increased competition and regulations, cost reductions and lack of talent. How can you re-imagine your club and thrive in today’s ever changing and demanding marketplace? This high energy, interactive presen- tation focuses on the revolutionary, breakthrough methodology of Member Attachment. REGISTER ONLINE OR DOWNLOAD REGISTRATION FORMS AT WWW.FLCMAA.ORG - 2019 SUMMER CONFERENCE OCEAN REEF Conference Speakers CMAA MATTERS...All Things Education 3 SUMMER CONFERENCE SERIES 2019 Tommy Spaulding The Spaulding Companies Return on Relationships Tommy Spaulding inspires audiences and teaches them how to achieve unprecedent- ed professional and personal success by forming deeper, more authentic relationships with custom- ers, employees, clients, and other key stake-holders. Economists talk about Return on Investments or ROI - Spaulding argues that profit and relationships are interdependent. Spaulding proves that building a culture of authentic and genuine relationships, or what he calls Return on Relationships , will not only increase the bottom line but also transform the cul- ture of any organization. As a leading entrepreneur, Spaulding has the keen ability to relate each of his experiences and teaching topics to meeting and event participants. Tommy teaches your audience how to break the transac- tional nature of business and build an organization- al culture that’s based on authentic relationships. Ken Okel Even your dog thinks you’re stressed It’s not in your head. Grow- ing and unexpected demands on you time undermine your strengths as a leader. Your audience will gain new understanding of the importance of managing distractions and work- place stress. In this session, Ken Okel will draw upon his experiences in broadcast news, hurricane relief, and professional ballet (not a typo) and help you learn how to increase performance, strengthen or- ganizational communication, and improve employ- ee engagement. Whether your leadership style is like a poodle or a pit bull, you’ll leave with strategic and actionable takeaways, designed to strengthen you and your organization. This session’s interactive elements will see audience members learn how they react to an unexpected challenge, through the Paper Hat Exercise, and take part in game show style quizzes, designed to make sure they win. DavidWeber Some Days You’re the Pigeon, Some Days the Statue Boy, truer words were never spoken!! Come prepared to laugh and learn as one of our country›s funniest and most sought-after speakers discusses what many Managers feel is the most challenging part of their day -- THE PEOPLE!! Managers and Members... Managers and Staff... Staff and Members… Staff and Staff… (heck, even hus- bands and wives… parents and children) Re- lationships! It all boils down to relationships. Come discover the secret to making progress on purpose in all your relationships and the amazing impact that our communication has on the culture and climate of your organization or home. Scott Blanchard EVP, The Ken Blanchard Company Creating a Customer Service Culture Do you trust your employ- ees to deliver exceptional service to your most valued members and guests? You can’t afford to leave customer service to chance. Hear how the key to providing service that keeps your members coming back begins with leadership. Your leaders must be able to create an environ- ment that allows employees to win and be pas- sionate about what they do. By taking care of employees, leaders establish an environment that lets employees focus on taking care of the members at a level that ensures member satis- faction. The art and science of developing em- ployee passion and developing a trusting work environment will help create an exceptional customer experience that sets your Club apart from any competition. 1 9 4 9 - 2 0 1 9